Year #2 of My Running Journey: new goals and how I’m planning to crush ‘em!


In the marketing world, we constantly need to prove ROI to our clients (return on investment). Are our tools and strategies working? Are we reaching our goals? Same goes with running. I love setting new goals for running, but it’s just as important to have a real action plan to achieve them. Now that I’m beginning the second year of my running journey, and fresh off the completion of my first half marathon, I’m taking a look at what’s next.


Last night, while the entire house was fast asleep, with the familiar sounds of Grey’s Anatomy reruns to keep me company, I finalized my list of new running goals. But before I dive in, here’s a helpful reminder that any good marketer will tell you: be sure your goals are SMART! Specific, measurable, achievable, relevant, and time-bound (more info below on this process). Okay, back to my goals, and actionable steps to make them happen. Here we go!

  • Goal 1: Stay race-ready + motivated. How I’ll get there: Sign up for one virtual race or challenge each month. Join the fall Fleet Feet Training Program and truly embrace all 10 weeks of the program!

  • Goal 2: Stay healthy + injury-free. How I’ll get there: Pre-run/post-run stretching and mobility drills are non-negotiable. Listen to your body and embrace rest days. Crosstrain and continue to properly fuel!

  • Goal 3: Find a COVID-proof goal race for the first half of 2021. How I’ll get there: Okay, there may be no such thing as a pandemic-proof race. But after observing race trends this summer, it seems the small to mid-sized races outside of California are more likely to take place as scheduled during these times. Bryce Canyon 30K…I’m coming for you. See you in May, Vacation Races!

  • Goal 4: Improve half marathon time, with a 2:15 goal, by Q1 2021. How I’ll get there: Weekly speed work and 2x/week strength training. Explore professional gait analysis with a qualified coach.

More info about SMART Goals: https://www.mindtools.com/pages/article/smart-goals.htm

Specific (simple, sensible, significant).

Measurable (meaningful, motivating).

Achievable (agreed, attainable).

Relevant (reasonable, realistic and resourced, results-based).

Time bound (time-based, time limited, time/cost limited, timely, time-sensitive).